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UK Shoppers Still Not Hot For Blu-ray |
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Written by wbg friend
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Tuesday, 03 March 2009 07:30 |
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Authors: It's 'Stats-Time' people so get some salt ready, just in case. According to the latest sales figures collated by online site reevoo.com, UK shoppers largely ignored Blu-ray machines over the Christmas period in favour of DVD players and HD downloads. Despite falling Blu-ray player prices [some as low as £100], demand for DVD players outstripped Blu-ray demand by more than 10:1. The company added that consumers were also more keen on traditional hard disk drive recorders/PVRs and downloading HD content off the Net, from the likes of Apple iTunes. That said, HD download services are hardly that common in the UK yet. "We think this could be partly a convenience choice," said Samuel Bostock, Home Entertainment Manager at Reevoo.com. "The death of the VCR and the cassette saw the end of the chore of rewinding tapes. The convenience of downloads and wider availability of flexible digital content, suggests impatience with the eject button which may be partly why Blu-Ray isn't capturing the imagination." "When DVD came in, you could almost see the video shelving shrink before your eyes in Blockbuster and HMV. The same hasn't happened with Blu-Ray."According to Reevoo, its figure indicated three barriers to Blu-ray uptake, starting with cheaper DVD players that can upscale DVDs to near-HD quality. This is followed by higher Blu-ray player and movie pricing. The average cost of a Blu-ray player was found to be £239 versus £53 for DVD players while Blu-ray discs came in at £16-18 versus £10-12 for a DVD. Lastly, Reevoo thinks HD downloads are stopping consumers opting for Blu-ray, saying that over Christmas twice as many HDD recorders/PVRs sold than Blu-ray players. What's your take?-Martin Lynch [Reevoo] blu-ray movies
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